![]() "Whether it's at home, on the floor, in my community, or my business, when I rise, it's to work every day to build something great. It's about working every single day to be the best you can be," said James. "I'm really proud of this spot and what the partnership represents. TBWA\Chiat\Day NY also created a stylized CGI map of LeBron's hometown of Akron, Ohio, with architectural depictions of local buildings in a scene to represent LeBron elevating his community and his students with a platform to achieve their dreams. The film incorporates footage from various aspects of his life, including The SpringHill Company's groundbreaking HBO show The Shop: Uninterrupted, his mother Gloria helping students at the LeBron James Family Foundation's I PROMISE School, the James family creating a new TikTok video, as well as NBA in-game footage. Gary Gray, known for films such as The Italian Job and Friday, is produced by TBWA\Chiat\Day NY and will run nationally across multiple platforms, including broadcast and digital placements. The 60-second ad directed by critically-acclaimed director F. No one embodies this mentality better than NBA icon, businessman and philanthropist LeBron James, an integral partner behind the launch of MTN DEW RISE ENERGY, a new kind of energy drink. It's all about dedication, motivation, and seizing the new opportunities that every morning brings.The new ad playfully imagines the life of LeBron James if he chose to snooze in the mornings, juxtaposing the alternate reality with the accomplished champion, father, businessman, and philanthropist James is today. MTN DEW RISE ENERGY released the brand's first-ever ad campaign, The Morning Makes You, featuring NBA superstar LeBron James. "As the new campaign shows, LeBron truly embodies the Mtn Dew Rise Energy brand. A few years later, LeBron bagged US30 million when Apple acquired the company for US3 billion. The King of marketing hopes to put Mtn Dew Rise. LeBron James does laundry, salsa dances in his first Mtn Dew Rise ad The NBA star imagines what life would have been like had he decided to hit snooze in ad from TBWA/Chiat/Day By E.J. James signed with Beats in 2008 for promotion, which earned him more than US1 million per commercial, before he invested in a minor stake of the company. Catch the latest Mountain Dew commercials, action sports, Mountain Dew Flavors and more. He is known for his role as Richard Hendricks in the HBO series. Welcome to the visual hub for all things Mountain Dew. "Energy management remains a priority for consumers, and we're excited to be working with LeBron to show how Mtn Dew Rise Energy can be that morning energy to help you seize the day," said Fabiola Torres, CMO of PepsiCo's energy drinks. LeBron James is the new face of Pepsiās Mtn Dew Rise energy drink, his first campaign with the company since switching over from Coca-Cola. Thomas Middleditch (born March 10, 1982) is a Canadian and American actor and comedian. It also has Citicoline to boost mental clarity and Zinc for immune support. It contains 180 mg of caffeine, antioxidants, vitamins A and C, and fruit juice. "Whether it's at home, on the floor, in my community, or my business, when I rise, it's to work every day to build something great." It's about working every single day to be the best you can be," James said in a statement. ![]() ![]() Gary Gray (The Italian Job, Friday) and will run nationally across multiple platforms, including broadcast and digital.
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